Long Hauls. Late Nights. Fresh Starts.
COMING SOON ♡
What happens when the world of trucking meets the world of beauty?
Meet 34HR RESET BEAUTY™, a new trucking-inspired skincare and self-care collection by Females in Freight™.
Because somewhere between the early morning dispatches, late-night deliveries, long highway stretches, and endless cups of coffee, we realized something.
The girls who keep the world moving deserve a little time for themselves, too.
And we wanted to create something just for them.
Welcome to a new era of freight girl beauty.
Inspired by the 34-Hour Reset
If you're familiar with trucking, you already know the importance of a 34-hour reset.
Under federal Hours of Service regulations, qualifying drivers can restart their 60- or 70-hour duty cycle after taking at least 34 consecutive hours off duty.
It's an opportunity to rest, recharge, and prepare for the miles ahead.
And that got us thinking.
If truck drivers need time to reset their hours, shouldn't their beauty routines get a reset, too?
That's where the idea for 34HR RESET BEAUTY™ was born.
A beauty collection inspired by the realities of life on the road, the women behind the wheel, and the importance of taking care of yourself even when your schedule never seems to slow down.
Your Hours Reset. Your Beauty Routine Should Too. ♡
The Skincare Challenges Nobody Talks About in Trucking
Life on the road isn't exactly a spa day.
Long hours in the cab, changing climates, sun exposure, dry air, irregular schedules, and limited access to a full bathroom can make maintaining a skincare routine more challenging.
And for female truck drivers, these everyday realities can create some very specific skincare concerns.
1. Sun Exposure Through the Driver's Window
You might be sitting inside your truck, but that doesn't mean your skin is completely protected from the sun.
While vehicle windshields generally block most ultraviolet radiation, side windows may allow more UVA radiation to pass through, depending on the type of glass.
UVA exposure contributes to premature skin aging and can increase the risk of skin damage over time.
For professional drivers spending hours beside a window, daily sun protection deserves a place in their routine.
A broad-spectrum SPF 30 or higher sunscreen, reapplied according to the product directions, is a smart everyday essential.
Because those long highway miles shouldn't mean forgetting about your skin.
2. Dry Air Inside the Cab
Between air conditioning in the summer and heat during the winter, spending long periods inside a climate-controlled truck can leave skin feeling dry or uncomfortable.
Add changing weather conditions, frequent handwashing, and travel between different climates, and maintaining comfortable, hydrated skin can become a challenge.
That's why a simple moisturizing routine can make such a difference.
Look for skincare ingredients such as hyaluronic acid, glycerin, ceramides, or panthenol to help support hydration and the skin barrier.
Sometimes, a little extra moisture is exactly what your skin needs after a long day.
3. Limited Access to Fresh Water and Full Skincare Facilities
Let's be realistic.
Not every truck stop has the most convenient setup for a full skincare routine.
And when you're parked for a quick break or spending the night in your sleeper cab, you might not feel like unpacking an entire bathroom's worth of products.
That's where practical, portable skincare becomes especially appealing.
Micellar water, gentle cleansing products, and compact moisturizers can help simplify a routine when you're away from home.
Of course, a proper cleanse is still important when facilities are available.
But your skincare routine shouldn't have to be complicated to be consistent.
4. Long Hours, Late Nights, and Unpredictable Schedules
Anyone in trucking knows that schedules don't always follow a traditional nine-to-five.
Early pickups. Overnight deliveries. Delayed appointments. Dispatch calls. Changing routes.
And when your schedule is constantly changing, it's easy for self-care to fall to the bottom of the list.
That's why we love the idea of building small beauty rituals into everyday moments.
A few minutes to cleanse your face.
A refreshing facial mist during a break.
A little moisturizer before bed.
A fresh start before the next shift.
Not because skincare needs to be another task on your checklist.
But because taking a moment for yourself can feel pretty good.
Introducing 34HR RESET BEAUTY™ by Females in Freight
We created 34HR RESET BEAUTY™ around one simple idea:
Beauty should fit your lifestyle, not the other way around.
Our vision is to bring together everyday skincare essentials, refreshing beauty rituals, and a brand identity inspired by trucking culture.
Think beauty products with names that actually speak your language.
The language of freight girls.
The language of dispatches, sleeper berths, long hauls, and 34-hour resets.
We're envisioning a collection that feels fun, feminine, practical, and a little nostalgic, with a retro-inspired beauty aesthetic and a trucking personality all its own.
Because why should the beauty industry have all the fun while the freight girls are out here keeping America moving?
A Sneak Peek at What's Coming
We're exploring a lineup of skincare and self-care essentials inspired by different moments in the trucking lifestyle.
Fresh Dispatch™
A refreshing start to the day.
Inspired by early mornings, fresh coffee, and getting ready to take on whatever the day brings.
Think lightweight, refreshing skincare that fits into a quick morning beauty routine.
Sleeper Berth Skin™
Because your sleeper cab deserves a little beauty routine, too.
Inspired by winding down after a long shift, getting comfortable, and making time for skincare before bed.
Reset. Refresh. Roll Out.™
Our philosophy in three little steps.
Take a moment for yourself. Refresh your routine. Get ready for wherever the road takes you next.
These are the ideas shaping our collection, and we're excited to share more as the products come together.
Beauty Doesn't Have to Stay at Home
One of the biggest misconceptions about women in trucking is that they have to leave their femininity behind when they enter the industry.
We couldn't disagree more.
You can drive an 18-wheeler and love skincare.
You can negotiate freight rates and wear lip gloss.
You can run a trucking company and have a ten-step beauty routine.
Or you can keep things simple with a cleanser, moisturizer, and sunscreen.
There isn't one right way to be a woman in freight.
And that's exactly what Females in Freight™ has always been about.
Celebrating women who work hard, build businesses, move freight, and embrace their own individual style.
Being feminine doesn't make you any less capable.
And taking care of yourself doesn't make you any less hardworking.
Not Just for Truck Drivers
Although the trucking lifestyle inspired 34HR RESET BEAUTY™, this collection isn't just for women behind the wheel.
It's for the freight brokers who start answering emails before sunrise.
The dispatchers handling last-minute emergencies.
The safety managers navigating compliance deadlines.
The logistics professionals balancing a hundred moving parts.
The fleet owners who never seem to stop working.
And the women who simply love the trucking lifestyle.
Whether you're working from an office, a truck cab, a warehouse, or your kitchen table, everyone deserves a little reset.
Because sometimes the busiest women are the ones who need that reminder most.
More Than Skincare. It's a Lifestyle.
At Females in Freight™, we've always wanted to create more than just trucking merchandise.
We want to build a lifestyle brand that reflects the personalities, ambitions, humor, and everyday experiences of women in transportation.
From Lip Gloss & Logistics™ to Truck Parking Anxiety Club™, our collections celebrate different sides of being a woman in freight.
And now, with 34HR RESET BEAUTY™, we're bringing that same energy into beauty and self-care.
It's a new chapter for Females in Freight.
One that feels a little softer, a little more indulgent, and still completely inspired by the industry we love.
Something Beautiful Is Coming ♡
We're still getting everything ready, but we couldn't wait to share what we've been dreaming up.
A trucking-inspired beauty collection.
Fresh concepts.
A little retro beauty nostalgia.
And a whole lot of freight girl personality.
We can't wait to introduce you to what's next.
Until then, remember:
Long Hauls. Late Nights. Fresh Starts.
Your Hours Reset. Your Beauty Routine Should Too. ♡
34HR RESET BEAUTY™ — A Females in Freight Collection.
Reset. Refresh. Roll Out.™
COMING SOON ♡
Explore the upcoming collection at 34HR RESET BEAUTY™.
